Taking a set of studies about business action as the empirical starting-point, this paper looks at the various ways in which action is represented. The overall research question can be stated as follows: how is business action reconstructed in our narratives? The texts analysed are collected...

This article provides a comprehensive overview of the economic context of the Third Generation Mobile Communication Licensing process carried out in Sweden. The discussion of the mobile licensing process has been very much centred on auctions. However, beauty contests to award UMTS-licences were...

Purpose –This paper explores and expands the roles of customers and companies in creating value by introducing a new a customer-based approach to service. The customer’s logic is examined as being the foundation of a customer-based marketing and business logic. Design/methodology/approach...

The accelerating changes in the surrounding world and also increasing demands from politicians, consumers, their family etc., makes many farmers feel stressed, focus a lot on threats and weaknesses, and so they become rather indistinct in their relations between private life and business.. At...