In emerging markets for high-value food products in developing countries, processing companies search for efficient ways to source raw material of consistent quality. One widely embraced approach is contract farming. But relatively little is known about the appropriate design of contracts,...

The production of desserts and fruit jellies is a traditional agribusiness activity in the south of Brazil, especially in Pelotas, Rio Grande do Sul. However, the Brazilian commercial opening that was processed in the beginning of the 1990’ years, it influenced negatively this segment, mainly...

A magyar zöldség- és gyümölcstermelés lehetőségei jóval nagyobbak, mint amit a jelenlegi termelési színvonal mutat. Az ország kedvező adottságai, és a vi-déki munkaerő hatékony foglalkoztatása egyaránt azt indokolja, hogy a terme-lésszerkezeten belül a munka-intenzív...

This paper presents results from a consumer survey on risk perceptions about agroterrorism and the safety of the US food supply. The survey conducted in the United States during the fall of 2004, provides insights into what consumers are thinking about terrorism against the food system, their...

Until today no tool exists which allows adequate measurement of trust and its antecedents in food-networks. The application of existing tools is not really appropriate, since studies concerning the operationalisation of trust show that the antecedents influencing trustworthiness differ depending...

This article critically reflects on the widely held view of a causal chain with trust in public authorities impacting technology acceptance via perceived risk. It first puts forward conceptual reason against this view, as the presence of risk is a precondition for trust playing a role in...

As farms increase in size, operators often face the difficult decision of remaining loyal to local merchants or obtaining volume discounts from more distant input suppliers. When farmers bypass local merchants and buy inputs in volume from a wholesaler, they often realize a price discount but...

There are 35 accredited student chapters of the National AgriMarketing Association (NAMA) from 24 states and 3 Canadian Provinces. Membership in a NAMA student chapter allows students to network with professionals, develop their marketing and communication skills, and develop leadership and...

Experimental auctions (X) use real economic incentives but are limited by available products and locally recruited samples. Stated choice (SC) surveys can use a representative sample to estimate the willingness to pay (WTP) for hypothetical products with unavailable characteristics. However, a...