newspapers, quality can increase or decrease depending on the sensitivity of advertising revenue to quality. …

We compare the advertising intensity and content of programming in a market with competing media platforms. With pay …-tv media platforms have two sources of revenues, advertising revenues and revenues from viewers. With free-to-air media … platforms receive all revenues from advertising. We show that if viewers strongly dislike advertising, the advertising intensity …

setup di®erentiated platforms compete in advertising and o®er consumers a service free of charge (such as a TV program) that … is ¯nanced through advertising. We show that advertising can exhibit the properties of a strategic substitute or …

setup differentiated platforms compete in advertising and offer consumers a service free of charge (such as a TV program …) that is financed through advertising. We show that advertising can exhibit the properties of a strategic substitute or …

for advertisers, platforms obtain positive margins in the advertising market. In addition, platforms' profits can increase … in the users' nuisance costs of advertising. As a general insight, I obtain that factors affecting competition in the …

This paper examines incentives for exclusive distribution of content in the presence of advertising. A monopoly seller …-maximising choice, even when distributors also sell advertising airtime. When distributors are purely advertising-funded, however, non …-exclusive contracting may instead be preferred. Advertising revenues accruing directly to the content provider may also generate a …

supplied to readers and advertising space supplied to advertisers) is the main source of this anomaly. In a simple oligopoly …

In this paper, it is analyzed how advertising can affect media diversity when news firms can adapt news to readers … point on the Hotelling line and a line segment, respectively). It is shown that the size of the advertising market is … determinant for the equilibrium of the news market. When the advertising market is small, news firms maximally differentiate their …