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Consumer`s health protection has become a major concern of global public policies, given that overweight and obesity have alarmingly increased, particularly among children and teens. The paper addresses one of the current problems caused by globalization, namely the obvious tendency of young...
Persistent link: https://www.econbiz.de/10010890053
The globalization process is forcing businesses to rethink their strategies. Intercultural communication, skills assume an ever larger role in global marketing and sale strategies. Consequently, language programs need to respond to these changes. Future business managers must acquire effective...
Persistent link: https://www.econbiz.de/10005487167
The positive image of organic products among consumers has grown gradually. Today, this image is based on a number of researches and studies conducted by specialized government bodies and private organizations and research institutes that show that these products offer, in terms of their...
Persistent link: https://www.econbiz.de/10011201829
-society relations“ – wieder in den Mittelpunkt zu ruecken. Hierzu bedarf es der konzeptionellen (Re-)Integration der gesellschaftlichen … Integration des gesellschaftlichen Umfeldes beitragen, vernachlaessigen sie die Mikro-Aktivitaeten innerhalb von Unternehmen und … Integration praxistheoretischer Ansaetze. Sie ruecken die konkreten Aktivitaeten von CSR-Praktikern in den Vordergrund und tragen …
Persistent link: https://www.econbiz.de/10010900811
Auf der Basis der neoinstitutionalistischen Organisationstheorie untersuchen wir mithilfe einer empirischen Analyse der Internetkommunikation von drei DAX30-Unternehmungen die Fragen, wofuer Unternehmungen Verantwortung uebernehmen und wie sie ihre Verantwortungsuebernahme kommunizieren. Wir...
Persistent link: https://www.econbiz.de/10010900816
Der Beitrag diskutiert die gegenwaertige Bedeutung und zukuenftige Entwicklung der Wirtschafts- und Unternehmensethik im wirtschaftswissenschaftlichen Curriculum. Ausgangspunkt der ueberlegung ist die Beobachtung, dass einer wachsenden Zahl von Lehrstuehlen sowie verschiedenen Kursen zu...
Persistent link: https://www.econbiz.de/10010790018
Annak ellenére, hogy a vállalkozások sikerének gazdasági és intézményi-szabályozási felfogása széles körben elfogadott, egyre inkább teret nyernek a társadalmiszociális környezet hatásait, a kulturális környezetet hangsúlyozó elméletek. A Global Entrepreneurship Monitor...
Persistent link: https://www.econbiz.de/10010963455
Organizational culture, through its assumptions, values, norms and symbols, determines the way in which the members of an organization perceive and interpret the reality within and around their organization, as well as the way they behave in that reality. For this reason we may assume that...
Persistent link: https://www.econbiz.de/10011039143
This paper aims to discuss the use of management tools for the UNESCO World Heritage sites. In particular, it focuses on the specific tool of the “management plan”. We have carried out a three dimension research project: 1) Analysis and development of a strong theoretical background, in...
Persistent link: https://www.econbiz.de/10009650039
The information and communications revolution has hastened the process of globalization in today's world of business. Consequently, businesses, even small and mid-sized companies, are confronted with cultural diversity when these companies become internationally active. Yet only few businesses...
Persistent link: https://www.econbiz.de/10009207027