VELAMURI, VIVEK K.; BANSEMIR, BASTIAN; NEYER, ANNE-KATRIN; … - In: International Journal of Innovation Management (ijim) 17 (2013) 01, pp. 1340004-1
Firms increasingly rely on business model innovation as a means to face challenges of a world in transition. We identify the conscious integration of products and services, i.e., product service systems, as a valuable strategy to radically innovate product-focused business models. Applying an...