Bolton, Gary; Katok, Elena; Ockenfels, Axel - Max-Planck-Institut für Ökonomik, Max-Planck-Gesellschaft - 2002
Trust that suppliers and buyers will keep their word is a necessary ingredient to a well functioning marketplace. Nowhere is the issue trickier than for electronic markets, where transactions tend to be geographically diffuse and anonymous, putting them out of the reach of the legal safeguards...