Boatto, Vasco; Galletto, Luigi; Rossetto, Luca - In: ECONOMIA AGRO-ALIMENTARE 13 (2011) 1-2, pp. 321-365
The wine market is strongly differentiated according to consumer’s expectations as well as firm’ strategies while the competitiveness among wine companies has increased over time. However, the success on the market changes dramatically among firms, production areas, types of wine, etc. The...