In dem Buch "Direct Marketing in Japan" geht es um das japanische Distributionssystem und seiner Komplexität und … des Direktmarketing in Japan und die wichtigsten Marketinginstrumente wie Preispolitik, Produkt- und Sortimentspolitik …, Standort- und Absatzwegepolitik. Herausgegeben von Dodwell Marketing Marketingins 1st edition in Tokyo 1990 mit 158 Seiten …

This thesis analyzes the use of certification and licensing in the field of Marketing, particularly in the area of … Direct Marketing. For example, compared to the CPA examination for Accounting, there is no such standardized mark of … achievement for marketers. Thus, there is a lack in understanding and measurement in terms of standards in Marketing and what …

One of the key challenges that small farmers face is marketing their products. National and international markets are …. The objective of this study was to examine marketing channels used by small Tennessee Farmers. A mail survey was sent to … received. Over half of the farmers had off farm employment. Preliminary analysis showed that 40% used direct marketing; 23 …

The importance of direct marketing for high quality farm products has increased during the past few years. This paper … analyses the impact of customer satisfaction and its driving forces for farmer- to-consumer direct marketing and is based on a …

The importance of direct marketing for high quality farm products has increased during the past few years. This paper … analyzes the impact of customer satisfaction and its driving forces for farmer-to-consumer direct marketing and is based on a …