Brands, as actors participating in the marketplace's social discourse, have the ability to lower and, equally, raise social and cultural boundaries. As such, it is important to understand better effects of brand-related cultural cues on consumer vulnerability, especially given the unprecedented...

Based on recalculations of effect size (Cohen's d) and confidence intervals around these estimates (ES&CI), Palmer and Strelan (P&S; forthcoming) re-interpret some of the findings from our 2011 Journal of Business Research article (Dutta and Pullig 2011). In response, we critique two aspects of...