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Enterprise one-to-one : tools for building unbreakable customer relationships in the interactive age
Peppers, Don; Rogers, Martha - 1997
Persistent link: https://www.econbiz.de/10004321457
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Better Business -- One Customer at a Time
Peppers, Don; Rogers, Martha - In: The Journal for quality and participation 21 (1998) 2, pp. 30-37
Persistent link: https://www.econbiz.de/10007359332
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The one-to-one future : building business relationships one customer at a time
Peppers, Don; Rogers, Martha - 1994
Persistent link: https://www.econbiz.de/10004571164
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MANAGER'S TOOL KIT - IS YOUR COMPANY READY FOR ONE-TO-ONE MARKETING? - You know you want to build learning relationships with your customers, but where should you start? The author...
Peppers, Don; Rogers, Martha; Dorf, Bob - In: Harvard business review : HBR 77 (1999) 1, pp. 151-164
Persistent link: https://www.econbiz.de/10005971280
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DO YOU WANT TO KEEP YOUR CUSTOMERS FOREVER?
Pine II, B.Joseph; Peppers, Don; Rogers, Martha - In: Harvard business review : HBR 73 (1995) 2, pp. 103-119
Persistent link: https://www.econbiz.de/10005999008
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A NEW MARKETING PARADIGM: SHARE OF CUSTOMER, NOT MARKET SHARE
Peppers, Don; Rogers, Martha - In: Planning review : a publ. of The Planning Forum, The … 23 (1995) 2, pp. 14-19
Persistent link: https://www.econbiz.de/10006635071
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Ask the Marketing Doctors
Peppers, Don; Rogers, Martha - In: Inc : the magazine for growing companies 17 (1995) 14, pp. 68-73
Persistent link: https://www.econbiz.de/10006941228
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Expert voices - Smart Marketing - Allowing customers to choose how they interact with your company helps foster loyalty
Peppers, Don; Rogers, Martha - In: Sales & marketing management 152 (2000) 7, pp. 50-56
Persistent link: https://www.econbiz.de/10006453746
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Expert voices - Smart Marketing - Use sales cycle "downtime" to deepen customer relationships
Peppers, Don; Rogers, Martha - In: Sales & marketing management 152 (2000) 5, pp. 65-67
Persistent link: https://www.econbiz.de/10006455120
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Expert voices - Smart Marketing - Should you really partner with your channels?
Peppers, Don; Rogers, Martha - In: Sales & marketing management 152 (2000) 3, pp. 39-43
Persistent link: https://www.econbiz.de/10006456365