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Articles - Improving Students' Understanding of the Retail Advertising Budgeting Process
Gable, Myron
;
Fairhurst, Ann
;
Dickinson, Roger
;
Harris, Lynn
- In:
Journal of marketing education : JME
22
(
2000
)
2
,
pp. 120-128
Persistent link: https://www.econbiz.de/10006284914
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