Walsh, Gianfranco; Shiu, Edward; Hassan, Louise M. - In: Journal of Business Research 67 (2014) 3, pp. 260-267
This research reports an assessment of Sweeney and Soutar's (2001) consumer perceived value (PERVAL) scale. The PERVAL scale contains four dimensions: quality, emotional, price, and social values. The present study develops and evaluates two short forms of the original 19-item PERVAL scale based...