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The optimum prepaid monetary incentives for mail surveys

Saunders, J.; Jobber, D.; Mitchell, V. - In: Journal of the Operational Research Society : OR 57 (2006) 10, pp. 1224-1230

Persistent link: https://www.econbiz.de/10007299727

List of occasional reviewers - 1996

Saunders, J. - In: International journal of research in marketing : IJRM ; … 14 (1997) 1, pp. 99

Persistent link: https://www.econbiz.de/10006206551

Brand-Added Value: Theory and Empirical Research About the Value of Brands to Consumers

Uhlmann-Maier, A.; Saunders, J.; Riezebos, Hendrik Jan - In: International journal of research in marketing : IJRM ; … 14 (1997) 1, pp. 95-98

Persistent link: https://www.econbiz.de/10006206552

Competitive Positioning. The Key to Market Success

Frambach, R.T.; Hooley, G.J.; Saunders, J. - In: International journal of research in marketing : IJRM ; … 14 (1997) 1, pp. 92-94

Persistent link: https://www.econbiz.de/10006206553

List of occasional reviewers - 1995

Saunders, J. - In: International journal of research in marketing : IJRM ; … 12 (1995) 5, pp. 505-506

Persistent link: https://www.econbiz.de/10006217632

The changing consumer in the UK

Saunders, J.; Saker, J. - In: International journal of research in marketing : IJRM ; … 11 (1994) 5, pp. 477-490

Persistent link: https://www.econbiz.de/10006220680

Invited Comment on the Market Segmentation Content of 'A Critical Review of Research in Marketing'

Saunders, J. - In: British journal of management : BJM 6 (1995), pp. S89

Persistent link: https://www.econbiz.de/10007213135

A method of obtaining noise sources of variable correlation on the pace analogue computer

Martin, J.W.; Harding, E.F.; Saunders, J. - In: Mathematics and Computers in Simulation (MATCOM) 4 (1962) 3, pp. 143-148

A Method has been developed for obtaining Noise samples of arbitrary correlation from a single Noise Generator, without change of Spectral Density. Formulae are given for the correlation coefficients for different networks, and results measured on the PACE Analogue Computer are compared with the...

Persistent link: https://www.econbiz.de/10010748878