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Product innovation in perspective
Rothberg, Robert R. - In: Corporate strategy and product innovation, (pp. 3-13). 1976
Persistent link: https://www.econbiz.de/10002713048
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The dogma of growth : a re-examination
Funkhouser, G. Ray; Rothberg, Robert R. - In: Business horizons 28 (1985) 2, pp. 9-16
Persistent link: https://www.econbiz.de/10002184401
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The pursuit of growth : the challenges, opportunities, and dangers of managing and investing in today's economy
Funkhouser, Giles Ray; Rothberg, Robert R. - 1987
Persistent link: https://www.econbiz.de/10004311913
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NEW PRODUCT PLANNING MANAGEMENT OF THE MARKETING, R AND D INTERFACE : AN ANNOTATED BIBLIOGRAPHY
Rothberg, Robert R.; MELLOTT, DOUGLAS W. - 1977
Persistent link: https://www.econbiz.de/10004676914
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Market Segmentation in proprietary medicines and toiletry goods : a multivariate analysis
Rothberg, Robert R. - 1969
Persistent link: https://www.econbiz.de/10004839639