Narrow search
Showing 1 - 10 of 22
Cover Image
Using diffusion models to forecast new product sales
Geurts, Michael D.; Whitlark, David B. - In: Marketing and research today : the journal of the … 24 (1996) 3, pp. 202
Persistent link: https://www.econbiz.de/10006403616
Cover Image
NEW PRODUCT FORECASTING WITH A PURCHASE INTENTION SURVEY
Whitlark, David B.; Geurts, Michael D.; Swenson, Michael J. - In: The journal of business forecasting : methods & systems 12 (1993) 3, pp. 18-21
Persistent link: https://www.econbiz.de/10006358788
Cover Image
The consumerʹs perception of retail price changes
Geurts, Michael D. - In: Retail control 42 (1973) 3, pp. 37-47
Persistent link: https://www.econbiz.de/10002416874
Cover Image
Applying Laddering Data to Communications Strategy and Advertising Practice
Reynolds, Thomas J.; Whitlark, David B. - In: Journal of advertising research 35 (1995) 4, pp. 9-18
Persistent link: https://www.econbiz.de/10006532646
Cover Image
Pick and Choose - Pick data holds promise for measuring brand performance.
Whitlark, David B.; Smith, Scott M. - In: Marketing research : a magazine of management and … 16 (2004) 4, pp. 8-15
Persistent link: https://www.econbiz.de/10007099436
Cover Image
Driving Your Market - Values research helps create a market-driving strategy.
Whitlark, David B.; Allred, Chad - In: Marketing research : a magazine of management and … 15 (2003) 4, pp. 33-38
Persistent link: https://www.econbiz.de/10007103246
Cover Image
FEATURES - Using Correspondence Analysis to Map Relationships - It's time to think strategically about positioning and image data.
Whitlark, David B.; Smith, Scott M. - In: Marketing research : a magazine of management and … 13 (2001) 3, pp. 22-27
Persistent link: https://www.econbiz.de/10007112248
Cover Image
FEATURES - Men and Women Online: What Makes Them Click? - Get to know your audience before developing an e-commerce strategy.
Smith, Scott M.; Whitlark, David B. - In: Marketing research : a magazine of management and … 13 (2001) 2, pp. 20-25
Persistent link: https://www.econbiz.de/10007113296
Cover Image
Comparing the Box-Jenkins approach with the exponentially smoothed forecasting model application to Haiwaii tourists
Geurts, Michael D.; Ibrahim, I. B. - In: Journal of marketing research : JMR 12 (1975) 2, pp. 182-188
Persistent link: https://www.econbiz.de/10002416850
Cover Image
New product sales forecasting without past sales data
Geurts, Michael D.; Reinmuth, James E. - In: European journal of operational research : EJOR 4 (1980) 2, pp. 84-94
Persistent link: https://www.econbiz.de/10002416915