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Co-creating unique value with customers
Prahalad, C.K.; Ramaswamy, Venkat - In: Planning review : a publ. of The Planning Forum, The … 32 (2004) 3, pp. 4-9
Persistent link: https://www.econbiz.de/10006609937
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A Resource-based Theory of the Firm: Knowledge Versus Opportunism
Conner, Kathleen R.; Prahalad, C.K. - In: Organization science : a journal of the Institute for … 7 (1996) 5, pp. 477-501
Persistent link: https://www.econbiz.de/10007322307
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Brainstorm - Why selling to the poor is good for business.
Prahalad, C.K. - In: Fortune 150 (2004) 10, pp. 70-75
Persistent link: https://www.econbiz.de/10006163069
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SEEING THE FUTURE FIRST
Hamel, Gary; Prahalad, C.K. - In: Fortune 130 (1994) 5, pp. 64-73
Persistent link: https://www.econbiz.de/10006221164
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Competing for the Future
Hamel, Gary; Prahalad, C.K.; Starkey, Ken - In: Asia Pacific business review 3 (1997) 4, pp. 229
Persistent link: https://www.econbiz.de/10006058666
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Competing for the future: breakthrough strategies for seizing control of your industry and creating the markets of tomorrow
Commandeur, H.R.; Hamel, G.; Prahalad, C.K. - In: M & O : tijdschr. voor organisatiekunde en sociaal beleid 49 (1995) 6, pp. 491-495
Persistent link: https://www.econbiz.de/10006067522
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Best of HBR - Strategic Intent - Western companies waste too much energy chasing the cost and quality advantages of their rivals. They should take a lesson from Japanese firms that...
Hamel, Gary; Prahalad, C.K. - In: Harvard business review : HBR (2005), pp. 148-161
Persistent link: https://www.econbiz.de/10005921636
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Invited Commentaries on "Evolving to a New Dominant Logic for Marketing"
Day, George S.; Deighton, John; Narayandas, Das; … - In: Journal of marketing 68 (2004) 1, pp. 18-27
Persistent link: https://www.econbiz.de/10005929510
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BEST OF HBR - The End of Corporate Imperialism - A vast consumer base is developing rapidly in the emerging markets of China, India, Indonesia, and Brazil. To tap into this huge gr...
Prahalad, C.K.; Lieberthal, Kenneth - In: Harvard business review : HBR (2003), pp. 109-118
Persistent link: https://www.econbiz.de/10005933773
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BIG PICTURE - Serving the World's Poor, Profitably - People at the bottom of the economic pyramid may not have much to spend, individually. Collectively, however, they represent a...
Prahalad, C.K.; Hammond, Allen - In: Harvard business review : HBR (2002), pp. 48-59
Persistent link: https://www.econbiz.de/10005940354