Understanding the sociological process by which innovations are developed and adopted provides an interesting challenge for managers and marketers. In practical terms, recognizing the various intangible social influences that modulate innovation development and uptake requires a flexible...

This article is critical of monological research accounts that fail to accommodate polyvocal narratives of organizational change, calling for more fully informed case studies that combine elements of a narrative approach with processual/contextual analysis. We illustrate how contrasting versions...

This article provides a series of reflections on the practice of carrying out processual research on organisational change. At a broad level, some of the main tasks associated with conducting company case studies are described and the benefits of this approach for dealing with complex change...