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Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity
Kent, Robert J.; Allen, Chris T. - In: Journal of marketing 58 (1994) 3, pp. 97-105
Persistent link: https://www.econbiz.de/10006002300
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An Anchoring and Adjustment Model of Purchase Quantity Decisions
Wansink, Brian; Kent, Robert J.; Hoch, Stephen J. - In: Journal of marketing research : JMR 35 (1998) 1, pp. 71-81
Persistent link: https://www.econbiz.de/10006671486
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Observations - Second-By-Second Looks at the Television Commercial Audience - Television audience measurement needs competition, new technology, larger samples, more granular data,...
Kent, Robert J. - In: Journal of advertising research 42 (2002) 1, pp. 71-78
Persistent link: https://www.econbiz.de/10006509565
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The Global Internet Shopper: Evidence from Shopping Tasks in Twelve Countries - Which is more important in driving consumers' e-commerce purchase behavior and loyalty: Perceived we...
Lynch, Patrick D.; Kent, Robert J.; Srinivasan, Srini S. - In: Journal of advertising research 41 (2001) 3, pp. 15-24
Persistent link: https://www.econbiz.de/10006511961
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Competitive Clutter in Network Television Advertising: Current Levels and Advertiser Responses
Kent, Robert J. - In: Journal of advertising research 35 (1995) 1, pp. 49-58
Persistent link: https://www.econbiz.de/10006534067
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The Effects of Media-Source Cues in Ad Recall Tests
Kent, Robert J. - In: Journal of current issues and research in advertising : … 24 (2002) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10008119119