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Enterprise one-to-one : tools for building unbreakable customer relationships in the interactive age
Peppers, Don; Rogers, Martha - 1997
Persistent link: https://www.econbiz.de/10004321457
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Better Business -- One Customer at a Time
Peppers, Don; Rogers, Martha - In: The Journal for quality and participation 21 (1998) 2, pp. 30-37
Persistent link: https://www.econbiz.de/10007359332
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The one-to-one future : building business relationships one customer at a time
Peppers, Don; Rogers, Martha - 1994
Persistent link: https://www.econbiz.de/10004571164
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Customer Strategy: Observations from the Trenches
Rogers, Martha - In: Journal of marketing 69 (2005) 4, pp. 262-263
Persistent link: https://www.econbiz.de/10005920847
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MANAGER'S TOOL KIT - IS YOUR COMPANY READY FOR ONE-TO-ONE MARKETING? - You know you want to build learning relationships with your customers, but where should you start? The author...
Peppers, Don; Rogers, Martha; Dorf, Bob - In: Harvard business review : HBR 77 (1999) 1, pp. 151-164
Persistent link: https://www.econbiz.de/10005971280
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LETTERS TO THE EDITOR
Cohen, Charles; Haasen, Adolf; Williams, John; Peppers, Don - In: Harvard business review : HBR 76 (1998) 3, pp. 177-188
Persistent link: https://www.econbiz.de/10005976926
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DO YOU WANT TO KEEP YOUR CUSTOMERS FOREVER?
Pine II, B.Joseph; Peppers, Don; Rogers, Martha - In: Harvard business review : HBR 73 (1995) 2, pp. 103-119
Persistent link: https://www.econbiz.de/10005999008
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A NEW MARKETING PARADIGM: SHARE OF CUSTOMER, NOT MARKET SHARE
Peppers, Don; Rogers, Martha - In: Planning review : a publ. of The Planning Forum, The … 23 (1995) 2, pp. 14-19
Persistent link: https://www.econbiz.de/10006635071
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A Musical Condom?
Pepper, Don; Rogers, Martha - In: Across the board 34 (1997) 4, pp. 12-13
Persistent link: https://www.econbiz.de/10006703522
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Ask the Marketing Doctors
Peppers, Don; Rogers, Martha - In: Inc : the magazine for growing companies 17 (1995) 14, pp. 68-73
Persistent link: https://www.econbiz.de/10006941228