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The authors use punctuated equilibrium theory as a framework to help explain potential differences in the export sales management arrangements between firms that adopt an export market expansion strategy of either market concentration or market spreading. On the basis of a thorough review of the...
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Resources, strategy, and performance inter-relationships are central to strategic marketing theory. Strategic resources are key inputs to product-market strategy that form the basis of superior firm performance. However, these inter-relationships are subject to 'fit' requirements. This article...
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Predictably, sales organizations invest substantial financial and human resources in developing effective salesforces and yet salespeople are among the highest ‘risk group’ in terms of staff turnover. For export sales settings, the organizational consequences of this form of turnover are...
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The selection of a suitable working fluid for a BC (Bottoming Cycle) system is one of the most important steps in maximising system performance and minimising the system size and cost. The presented work details a systematic approach in the selection of working fluids applied to a subcritical...
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