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Researching Sales Forecasting Practice: Commentaries and authors' response on "Conducting a Sales Forecasting Audit" by M.A. Moon, J.T. Mentzer & C.D. Smith
Fildes, Robert; Bretschneider, Stuart; Collopy, Fred; … - In: International Journal of Forecasting 19 (2003) 1, pp. 27-42
Persistent link: https://www.econbiz.de/10005418277
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Seven keys to better forecasting
Moon, Mark A.; Mentzer, John T.; Smith, Carlo D.; … - In: Business Horizons 41 (1998) 5, pp. 44-52
Persistent link: https://www.econbiz.de/10005326430
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A Customer Value-Based Approach to MBA Marketing Education
Moon, Mark A.; Mentzer, John T.; Reizenstein, Richard C.; … - In: Journal of marketing education : JME (1998), pp. 53-62
Persistent link: https://www.econbiz.de/10007355547
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THE NEED FOR A FORECASTING CHAMPION
Mentzer, John T.; Moon, Mark A.; Kent, John L.; Smith, … - In: The journal of business forecasting : methods & systems 16 (1997) 3, pp. 3-8
Persistent link: https://www.econbiz.de/10007363179
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Seven Keys to Better Forecasting - Excellence in sales forecasting can boost a firm's financial health and satisfy customers and employees alike
Moon, Mark A.; Mentzer, John T.; Smith, Carlo D.; … - In: Business horizons 41 (1998) 5, pp. 44-52
Persistent link: https://www.econbiz.de/10006198132
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Motivating the industrial sales force in the sales forecasting process
McCarthy Byrne, Teresa M.; Moon, Mark A.; Mentzer, John T. - In: Industrial marketing management : the international … 40 (2011) 1, pp. 128-139
Persistent link: https://www.econbiz.de/10008814584
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SECTION 1 - IMPROVING SALESFORCE FORECASTING
Moon, Mark A.; Mentzer, John T. - In: The journal of business forecasting : methods & systems 18 (1999) 2, pp. 7-12
Persistent link: https://www.econbiz.de/10006296697
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Conducting a sales forecasting audit
Moon, Mark A.; Mentzer, John T.; Smith, Carlo D. - In: International journal of forecasting 19 (2003) 1, pp. 5-26
Persistent link: https://www.econbiz.de/10006970542
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Conducting a sales forecasting audit
Moon, Mark A.; Mentzer, John T.; Smith, Carlo D. - In: International Journal of Forecasting 19 (2003) 1, pp. 5-25
Persistent link: https://www.econbiz.de/10005428787
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Customer Demand Planning at Lucent Technologies
Moon, Mark A.; Mentzer, John T.; Thomas, Dwight E. - In: Industrial marketing management : the international … 29 (2000) 1, pp. 19-26
Persistent link: https://www.econbiz.de/10006291616