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Business school graffiti
Wills, Gordon - In: European journal of marketing : EJM 12 (1978) 1, pp. 1-135
Persistent link: https://www.econbiz.de/10003021899
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Customer policy as an alternative orientation to marketing simple
Wills, Gordon - In: European journal of marketing : EJM 16 (1982) 4, pp. 1-26
Persistent link: https://www.econbiz.de/10003021915
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How bad are your marketing communications?
Wills, Gordon - In: Management decision : MD 15 (1977) 3, pp. 307-338
Persistent link: https://www.econbiz.de/10003021919
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Marketing research
Wills, Gordon - In: Handbook of management technology, (pp. 174-195). 1967
Persistent link: https://www.econbiz.de/10003021931
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Marketing's social dilemma
Wills, Gordon - In: European journal of marketing : EJM 8 (1974) 1, pp. 4-14
Persistent link: https://www.econbiz.de/10003021944
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The value of information
Wills, Gordon - In: 25 years of economic theory : retrospect and prospect : …, (pp. 113-128). 1976
Persistent link: https://www.econbiz.de/10003021957
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Technological forecasting : the art and its managerial implications
Wills, Gordon - 1972
Persistent link: https://www.econbiz.de/10004755814
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Cost/benefit analysis of company information needs
Wills, Gordon; Christopher, Martin - In: Unesco bulletin for libraries 24 (1970) 1, pp. 9-22
Persistent link: https://www.econbiz.de/10003021906
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Marketing in socialist societies
Wills, Gordon; Hayhurst, Roy - In: European journal of marketing : EJM 5 (1971) 1, pp. 13-28
Persistent link: https://www.econbiz.de/10003021928