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Klompmaker, Jay E.
6
Bistritz, Stephen J.
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Marketing management : a quarterly business management publication of the American Marketing Association
2
Harvard business review : HBR
1
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
1
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
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1
Selling to Senior Executives: Part 2 - Establishing credibility is the key to ensuring return access to senior executives.
Bistritz, Stephen J.
;
Gardner, Alston
;
Klompmaker, Jay E.
- In:
Marketing management : a quarterly business management …
7
(
1998
)
3
,
pp. 19-28
Persistent link: https://www.econbiz.de/10007247311
Saved in:
2
The selection and organization of national accounts: A North American perspective
Boles, James
;
johnston, Wesley
;
Gardner, Alston
- In:
The journal of business & industrial marketing
14
(
1999
)
4
,
pp. 264-275
Persistent link: https://www.econbiz.de/10007055764
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3
The Paper Chase, Take Two - After one false start, the author strikes a balance between family, work and study to earn a doctorate in mid-career.
Bistritz, Stephen J.
- In:
OR MS today : operations research - management science
24
(
1997
)
4
,
pp. 40-43
Persistent link: https://www.econbiz.de/10006734394
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4
Was bringen Markttests?
Klompmaker, Jay E.
;
Hughes, G. David
;
Haley, Russel I.
- In:
Harvard-Manager : Periodikum zu Theorie u. Praxis d. …
(
1983
)
2
,
pp. 77-85
Persistent link: https://www.econbiz.de/10003568782
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5
Test marketing in new product development
Klompmaker, Jay E.
;
Hughes, G. David
;
Haley, Russell I.
- In:
Harvard business review : HBR
54
(
1976
)
3
,
pp. 128-138
Persistent link: https://www.econbiz.de/10002233912
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6
Predicting audience exposure to spot TV advertising schedules
Headen, Robert S.
;
Klompmaker, Jay E.
;
Teel jr., Jesse E.
- In:
Journal of marketing research : JMR
14
(
1977
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10002738495
Saved in:
7
Customer-driven manufacturing
Berry, William L.
;
Hill, Terry J.
;
Klompmaker, Jay E.
- In:
International journal of operations & production …
15
(
1995
)
3
,
pp. 4-15
Persistent link: https://www.econbiz.de/10006862968
Saved in:
8
Value, not Volume - Aligning prices with value boosts the bottom line.
Klompmaker, Jay E.
;
Rodgers, William H.
;
Nygren, Anthony E.
- In:
Marketing management : a quarterly business management …
12
(
2003
)
3
,
pp. 45-48
Persistent link: https://www.econbiz.de/10007232767
Saved in:
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