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Coordinating international advertising
Peebles, Dean M.; Ryans jr., John K.; Vernon, Ivan R. - In: Journal of marketing 42 (1978) 1, pp. 28-34
Persistent link: https://www.econbiz.de/10002629837
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Marketing update : dynamic marketing readings
Berkman, Harold W.; Fenyo, Jane K.; Hertz, Paul T.; … - 1977
Persistent link: https://www.econbiz.de/10001867729
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Realistic Cost Estimating for manufacturing
Vernon, Ivan R. (contributor) - 1968 - [Rev. ed., 3. print]
Persistent link: https://www.econbiz.de/10004349602
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First Line Management : the foreman's role in manufacturing
Vernon, Ivan R. (contributor) - 1972
Persistent link: https://www.econbiz.de/10004363191
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The effect of DISC in stimulating increased marketing effort by U.S. producers
Vernon, Ivan R. - 1974
Persistent link: https://www.econbiz.de/10004842724
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ARTICLES - Process Standardization across Intra and Inter-cultural Relationships
Griffith, David A.; Hu, Michael Y.; Ryans Jr, John K. - In: Journal of international business studies : JIBS ; a … 31 (2000) 2, pp. 303-324
Persistent link: https://www.econbiz.de/10005895815
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US Foreign Direct Investment in India: Emerging Trends in MNC Entry Strategies
Chandrasekaran, Aruna; Ryans jr, John K. - In: The international executive 38 (1996) 5, pp. 599-612
Persistent link: https://www.econbiz.de/10007325003
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Employing Standardized Promotion Strategies in Mexico: The Impact of Language and Cultural Differences
Ueltschy, Linda C.; Ryans Jr, John K. - In: The international executive 39 (1997) 4, pp. 479-496
Persistent link: https://www.econbiz.de/10007370589
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Linking Advertising and Brand Value - This advertising turnover factor can measure how well your ad dollars are building brand value in the industry
Herremans, Irene M.; Ryans Jr, John K.; Aggarwal, Raj - In: Business horizons 43 (2000) 3, pp. 19-26
Persistent link: https://www.econbiz.de/10006187134
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The Case for Better Measurement and Reporting of Marketing Performance
Herremans, Irene M.; Ryans Jr, John K. - In: Business horizons 38 (1995) 5, pp. 51-60
Persistent link: https://www.econbiz.de/10006213208