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BOOK REVIEWS: Models as Mediators: Perspectives on Natural and Social Science
Morgan, Mary S.; Morrison, Margaret; Rappaport, Steven - In: The economic journal : the journal of the Royal … 111 (2001) 472, pp. 535-536
Persistent link: https://www.econbiz.de/10007489048
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The evolution of self-regulation in food advertising: An analysis of CARU cases from 2000-2010
Grubbs Hoy, Mariea; Carpenter Childers, Courtney; … - In: International journal of advertising : the quarterly … 31 (2012) 2, pp. 257-291
Persistent link: https://www.econbiz.de/10009976133
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A Nation Under the Influence: The Creative Strategy Process for Advertising in Thailand
Punyapiroje, Chompunuch; Morrison, Margaret; Hoy, … - In: Journal of current issues and research in advertising : … 24 (2002) 2, pp. 51
Persistent link: https://www.econbiz.de/10008118611
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Large-Agency Media Specialists' Opinions on Newspaper Advertising for National Accounts
Whitehill King, Karen; Reid, Leonard N.; Morrison, Margaret - In: Journal of advertising : official publication of the … 26 (1997) 2, pp. 1-18
Persistent link: https://www.econbiz.de/10008122663
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Adherence of Retirement Mutual Fund Providers to the Securities and Exchange Commission (SEC)’s Advertising Guidance: Provision and Readability of Advertising Disclosure
Taejun (David) Lee; Chung, Wonjun; Haley, Eric - In: Journal of Consumer Policy 34 (2011) 4, pp. 455-474
Persistent link: https://www.econbiz.de/10009403342
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Does Consumers' Product-Related Involvement Matter When It Comes to Corporate Ads?
Kim, Sora; Haley, Eric; Lee, Yoon-Joo - In: Journal of current issues and research in advertising : … 30 (2008) 2, pp. 37-48
Persistent link: https://www.econbiz.de/10008167831
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The Role of Gender and Message Strategy in the Perception of Advocacy Advertising
Lee, Yoon-Joo; Haley, Eric; Johnson Avery, Elizabeth - In: Journal of current issues and research in advertising : … 32 (2010) 1, pp. 47-59
Persistent link: https://www.econbiz.de/10008438578
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Comparison of the Paths From Consumer Involvement Types To Ad Responses Between Corporate Advertising And Product Advertising
Kim, Sora; Haley, Eric; Koo, Gi-Yong - In: International journal of advertising : the quarterly … 38 (2009) 3, pp. 67-81
Persistent link: https://www.econbiz.de/10009976403
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The Interplay between Advertising Disclosures and Financial Knowledge in Mutual Fund Investment Decisions
LEE, TAEJUN (DAVID); YUN, TAI WOONG; HALEY, ERIC - In: Journal of consumer affairs : official publication of … 46 (2012) 2, pp. 260-288
Persistent link: https://www.econbiz.de/10009989104
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The Effects of Corporate Social Responsibility Orientation on the Consumer's Perception of Advertisers' Intention
Lee, Yoon-Joo; Haley, Eric; Mark, Aimee Y. - In: Journal of current issues and research in advertising : … 33 (2012) 2, pp. 192-210
Persistent link: https://www.econbiz.de/10009999433