This paper critically explores the common distinction made between words and deeds (or ideas and techniques) in the diffusion of management knowledge literature. The concern with whether management ideas are "really" being implemented in an organizational context intuitively points to the...

Summary This paper contributes to critical understandings of how international business is resisted. It develops a Neo-Gramscian approach that emphasizes the importance of informal or 'infra-political' processes. Current conceptualizations demonstrate how international business is challenged via...