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Managing asymmetric resource dependence and environmental risk in relationships by real options
Roemer, Ellen - In: Management revue : the international review of … 15 (2004) 1, pp. 89-106
Persistent link: https://www.econbiz.de/10006019785
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Managing commitments and flexibility by real options
Rese, Mario; Roemer, Ellen - In: Industrial marketing management : the international … 33 (2004) 6, pp. 501-512
Persistent link: https://www.econbiz.de/10006244195
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The Impact of Dependence on the Assessment of Customer Lifetime Value in Buyer-Seller Relationships
Roemer, Ellen - In: Journal of marketing management : MM 22 (2006) 1, pp. 89-110
Persistent link: https://www.econbiz.de/10006955355
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Managing Asymmetric Resource Dependence and Environmental Risk in Relationships by Real Options
Roemer, Ellen - In: management revue. Socio-economic Studies 15 (2004) 1, pp. 89-106
Asymmetric dependence in buyer-seller relationship is probably among the most widely studied phenomena in relationship research. However, the focus on asymmetric resource dependence has mainly addressed risks within the buyer-seller dyad and has largely disregarded external types of risk...
Persistent link: https://www.econbiz.de/10005572423