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Achieving accuracy, generalization-to-contexts, and complexity in theories of business-to-business decision processes

Woodside, Arch G.; Baxter, Roger - In: Industrial marketing management : the international … 42 (2013) 3, pp. 382-393

Persistent link: https://www.econbiz.de/10010119725

How can business buyers attract sellers' resources?

Baxter, Roger - In: Industrial marketing management : the international … 41 (2012) 8, pp. 1249-1258

Persistent link: https://www.econbiz.de/10010050584

Measuring intangible value in business-to-business buyer-seller relationships: An intellectual capital perspective

Baxter, Roger; Matear, Sheelagh - In: Industrial marketing management : the international … 33 (2004) 6, pp. 491-500

Persistent link: https://www.econbiz.de/10006244196

The bonding effects of relationship value and switching costs in industrial buyer–seller relationships: An investigation into role differences

Geiger, Ingmar; Durand, Aurélia; Saab, Samy; … - In: Industrial marketing management : the international … 41 (2012) 1, pp. 82-94

Persistent link: https://www.econbiz.de/10009830718

Reflective and formative metrics of relationship value: A commentary essay

Baxter, Roger - In: Journal of business research : JBR 62 (2009) 12, pp. 1370-1378

Persistent link: https://www.econbiz.de/10008895024

Reflective and formative metrics of relationship value: A commentary essay

Baxter, Roger - In: Journal of Business Research 62 (2009) 12, pp. 1370-1377

The Journal of Business Research special issue (61/12) covers controversy about formative versus reflective model specification. This essay comments on that special issue and illustrates specific points relating to the controversy by discussing recent studies of business-to-business relationship...

Persistent link: https://www.econbiz.de/10008521669