Changes in relationships are due to human actions. We assume that these human actions are functions of perceptions of a focal individual, but also the perceptions of other individuals who are part of the organizational and social environment. We hypothesize that perceptions based trust and...

In developing and transition economies, microlending has become an effective instrument for providing micro businesses with the necessary financial resources to launch operations. In industrialized countries, with their highly developed banking systems, however, there has been ongoing debate on...

Much has been written about Customer Relationship Management (CRM) and its myriad of hybrids. Indeed, many organizations are already encountering CRM fatigue as they struggle to successfully use customer data to deepen relationships and increase share of wallet. However, the reality is that from...

In order to reveal the current practice on the discussed problems is carried out a study, which ranges 15 trade banks working on the Bulgarian market and concentrating large part of the total activity of all trade banks in Bulgaria. The questionnaire is made in the following banks: United...

While in less developed and in transition economies microlending has become an efficient instrument for providing small and micro businesses with the necessary financial means, in industrialized countries, with highly developed banking systems, the existence and size of an uncovered demand for...

The management of retail banks’ relations is closely linked with the search for an effective loyalty of customers, employees, suppliers, in order to increase the profitability of bank. Recent surveys outlined a scenario which, while confirming the increasing customer confidence towards bank,...

For the purchase of durable goods such as cars sometimes buyers use credit, sacrificing thereby future income to pay for the present value. Analyzing the link between credit and automobile sales is useful for establishing long and medium term marketing strategy. This paper proposes such an...

The very high exposure of the American banks during the past years, by investments on the real estate market and on those markets related to it, has generated the current financial crisis. Many investment banks and insurance companies have become casualties of the financial crisis, being...

During the past decade or so, financial institutions have been facing some of the most challenging times in their history. The world has become a much more open place, with competition coming from many sources that were of no great significance previously. Information is available freely and...

L'orientation vers le marche (OVM) est un paradigme de la gestion et du marketing qui a fait jusqu'a maintenant l'objet d'un nombre limite de travaux empiriques. L'objectif de cette étude est de determiner dans quelle mesure l'OVM est adoptee dans le secteur de la gestion privee et dans des...