Claudio, Bosio A.; Edoardo, Lozza; Daniele, Novello - In: Micro & Macro Marketing (2011) 1, pp. 51-72
Economic crisis is a recurrent reference in recent analysis of consumers. The present study, referred to Italy, focuses on the period 2009-2010 and aims at analyzing: 1. consumers' perceptions about the crisis; 2. consumers' reactions to it. The study has a descriptive-explorative nature and...