Halawany, Rafia; Giraud, Georges - European Association of Agricultural Economists - EAAE - 2008
Up till now, no researches have been done on consumers’ acceptability of new technical supporters of traceability …. Traceability is a fashionable word with different meanings whether it comes to producers or to consumers. The formers link it to … dimensions when advertising trend and consumer expectations are focusing on traditional food products? In France, consumers are …