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Le medie imprese alla scoperta del marketing creativo

Varaldo, Riccardo; Resciniti, Riccardo; Tunisini, Annalisa - In: MERCATI E COMPETITIVITÀ 2013/3 (2013) 3, pp. 5-10

Persistent link: https://www.econbiz.de/10010876194

Il contratto di rete: opportunità e trappole da evitare

Tunisini, Annalisa - In: ECONOMIA E DIRITTO DEL TERZIARIO 2014/1 (2014) 1, pp. 41-52

Il lavoro discute le condizioni di efficacia del contratto di rete e, in particolare, a quali condizioni il contratto di rete può essere un strumento efficace a supporto della strategia competitiva. Si ritiene che il contratto di rete sia un abito confortevole per chi abbia già assorbito il...

Persistent link: https://www.econbiz.de/10010943205

Editoriale

Tunisini, Annalisa; Dalli, Daniele - In: MERCATI E COMPETITIVITÀ 2013/1 (2013) 1, pp. 5-8

Persistent link: https://www.econbiz.de/10010638783

Exploiting and creating knowledge through customer-supplier relationships: Lessons from a case study

Tunisini, Annalisa; Zanfei, Antonello - In: R & D management 28 (1998) 2, pp. 111-118

Persistent link: https://www.econbiz.de/10006629005

Organizing and integrating marketing and purchasing in business markets: An introduction to the special issue, issues and implications

Ivens, Björn Sven; Pardo, Catherine; Tunisini, Annalisa - In: Industrial marketing management : the international … 38 (2009) 8, pp. 851-856

Persistent link: https://www.econbiz.de/10008332361

Strategic thinking and the IMP approach: A comparative analysis

Baraldi, Enrico; Brennan, Ross; Harrison, Debbie; … - In: Industrial marketing management : the international … 36 (2007) 7, pp. 879-894

Persistent link: https://www.econbiz.de/10007761582

Actors' Heterogeneity in Innovation Networks

Corsaro, Daniela; Cantù, Chiara; Tunisini, Annalisa - In: Industrial marketing management : the international … 41 (2012) 5, pp. 780-790

Persistent link: https://www.econbiz.de/10010018284

Is local sourcing out of fashion in the globalization era? Evidence from Italian mechanical industry

Tunisini, Annalisa; Bocconcelli, Roberta; Pagano, Alessandro - In: Industrial marketing management : the international … 40 (2011) 6, pp. 1012-1024

Persistent link: https://www.econbiz.de/10009328636

Reconfiguring supplier relationships between local and global: History matters

Tunisini, Annalisa; Bocconcelli, Roberta - In: Industrial marketing management : the international … 38 (2009) 6, pp. 671-679

Persistent link: https://www.econbiz.de/10008881930

Organizing and integrating marketing and purchasing in business markets: An introduction to the special issue, issues and implications

Ivens, Björn Sven; Pardo, Catherine; Tunisini, Annalisa - In: Industrial marketing management : the international … 38 (2009) 8, pp. 851-857

Persistent link: https://www.econbiz.de/10008889845