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Human resource management is one of the key factors in the productivity, growth and value of companies in which knowledge plays a key role. However, especially the shrinking of industrialized societies, in which the population is ageing rapidly, will dramatically influence the structure of the...
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This Handbook brings together 49 international specialists to address an issue of increasing importance for the world’s post-industrial economies; innovation as it relates to services.
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Innovation measurement in the knowledge-intensive services (KIS) industry is very complex, due to a lack of adequate innovation indicators. A rather new empirical approach involves the analysis of trademarks for the measurement. This paper aims to explore the use and relevance of trademarks for...
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