Branding has become one of the most powerful tools in marketing particularly in marketing a place as a tourist destination. Recently, academics and practitioners have similar agreement in discussing places as a brand as well as in branding the places in the same way as consumer goods and...

Although the concept of corporate identity (CI) has been of interest to marketing practitioners for the last three decades, only recently has it attracted the serious attention of marketing academics such as Dacin and Brown (2002) who have defined CI as “…..those intended characteristics of...

Laboratory of Management Faculty of Economics, University of Padjadjaran (LMFE Unpad) is one of the units with fully supported by Faculty of Economics, University of Padjadjaran. LMFE provides services in research, training, management and business consultancy. Major problems of LMFE are the...

This paper discribe a role of internet marketing toward creative industries in Bandung. How Internet Marketing can help the creative industries to access the market through internet. Bandung, as emerging city for creative industries in Indonesia has shown the great developent of small medium...

The low level participation of the Islamic banks in mudharabah and musharakah financing models has become one of the problems in the development of the industry. This arrangements are unique to Islamic banking and account for its superiority over conventional banking on grounds of ethics and...

The purpose of this research is to investigate factors that determine Commercial Bank’s Performance and Profitability, especially among Provincial Government’s Banks and Private Non-Foreign Exchange Banks in Indonesia for the period of 1993-2000. Return on Assets and Return on Equity were...

The twentieth first century has witnessed resurgence in the observance of fundamental Islamic practices around the world. With it’s significant potential and competitive form of financial intermediation, Islamic finance and banking has emerged and experiencing rapid expansion. However, it...

When industries in West Java-Indonesia, including textile industry, are collapsed, a big number of companies are bankrupt. The causes are, among which, difficulty to get raw material, increase of prices due to increase of fuel price, and increase of Rupiah rate toward US Dollar resulting in...

Sustainable development which is based on the economic, environmental and social dimension has been a never-ending theme since the issue of the Brundtland Commission Report in 1987 and then followed by the publication of the Rio Declaration in 1992. One requirement to reach a sustainable...

Although the concept of corporate identity (CI) has been of interest to marketing practitioners for the last three decades, only recently has it attracted the serious attention of marketing academics such as Dacin and Brown (2002) who have defined CI as “…..those intended characteristics of...