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More Than a Suit - If the public's perception of a CEO has a significant effect on a company's reputation, why are CEOs notably absent from corporate Websites?
Gaines-Ross, Leslie; Cakim, Idil - In: Across the board (2002), pp. 33-34
Persistent link: https://www.econbiz.de/10006695498
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Features - The First 100 Days - The beginning of a new CEO's tenure can set the tone for the rest of his time in office, especially if he has been brought in from outside the compa...
Gaines-Ross, Leslie - In: Across the board 37 (2000) 8, pp. 22-26
Persistent link: https://www.econbiz.de/10006697824
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Features - The Brand-Name CEO - First companies were identified by their products. Then their logos. Now their leaders? Absolutely
Gaines-Ross, Leslie; Komisarjevsky, Chris - In: Across the board 36 (1999) 6, pp. 26-30
Persistent link: https://www.econbiz.de/10006699498
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Damage Control - Leaders serve as chief reputation officers
Gaines-Ross, Leslie - In: Leadership excellence : the magazine of leadership … 26 (2009) 3, pp. 8
Persistent link: https://www.econbiz.de/10008331451
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Reputation Warfare Six strategies every company should use to defend itself against small — But fierce — Attackers.
Gaines-Ross, Leslie - In: Harvard business review : HBR (2010), pp. 70-78
Persistent link: https://www.econbiz.de/10008734785
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DEN GUTEN RUF VERTEIDIGEN REPUTATION: Das Web 2.0 erlaubt es Einzelnen, das Image eines Unternehmens schwer zu schädigen. Sechs Strategien helfen, die eigene Marke zu schützen.
Gaines-Ross, Leslie - In: Harvard-Business-Manager : das Wissen der Besten 33 (2011) 2, pp. 32-42
Persistent link: https://www.econbiz.de/10008817372
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CEOs Going Social - How Executives Can Engage Stakeholders Online
Gaines-Ross, Leslie - In: The Public relations strategist : issues and trends … 19 (2013) 2, pp. 10-11
Persistent link: https://www.econbiz.de/10010162887
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The Low Bow - "Sorry." If only one word were all it took to make things right. Of course, we all know apologies can often be far more complicated and nuanced. Here's a look at how...
Gaines-Ross, Leslie - In: Across the board (2008), pp. 31-32
Persistent link: https://www.econbiz.de/10008086836