This study is a critical reassessment and extension of De Wulf, Odekerken-Schröder, and Iacobucci’s (2001) framework investigating retail investments in consumer relationships. Their initial model relates four types of relationship marketing efforts to perceived relationship investment, in...

This study experimentally investigated the influence of topic involvement on mail survey response rate and speed. The results show that response rates were higher for topics that are generally considered as high involvement than for topics that are generally considered as low involvement....

This paper investigates the relationship between two outcomes of relationship marketing affective commitment and behavioral loyalty and consumers unethical behavior. The main objective of the study is to assess whether affective commitment and behavioral loyalty to a store translate into more...