The purpose of this paper is to show peculiarities of traditional and experiential marketing and describe why experiential marketing is better way to understand consumer behaviour. Comparative analysis shows the main characteristics of traditional and experiential marketing. Traditional...

This article summarises some of the results from the application of the Energy Indicators for Sustainable Development (EISD) tool for analysing trends, setting energy policy goals and monitoring progress towards these goals for Baltic States. This experience illustrates the potential...

This article analyses energy efficiency development in Lithuania since 1990 and the main legal, fiscal and financial and institutional measures implemented in Lithuania aiming to promote energy efficiency improvements. Energy intensity currently in Lithuania is almost 1.2 times higher than in...

This paper proposes an analysis of CSR behaviour of MNCs versus indigenous corporations in developing countries. Examples from Romanian environment will be used in order to explain the existing differences and the reasons that are staying behind these differences. Although there is a developed...

The companies should consider adopting new strategies and policies according to the new reality and the changing demands of the stakeholders in today’s changing economy. More and more companies become conscious of the importance of protecting the environment and the society and the benefits...

The Common Foreign and Security Policy is the newest and, certainly, the most ambitious project pertaining to the European construction. Following the integration theory, tackled by many authors 1, the political union is considered to be the final stage of the integration process. Along the...

Awareness of corporate social responsibility (CSR) practices is relatively new in emerging markets such as Romania. However, with the intensifying integration of markets and the increasing investment from multinational companies, supply of and demand for corporate socially responsible behaviour...

In the present changing world, the EU is active on two major battlefields: the internal one, where the EU has to define the future of its internal construction; and the external arena, where the EU has to establish what role it must play and how to do it with a stronger voice. Both challenges...