In this study the authors propose a distinction between two approaches to market information, rooted in the marked-based learning theory. The two approaches are conceptualized and operationalized on the basis of their differences along three processes: generation, dissemination and use of market...

Is market knowledge useful in generating innovation and why are some companies able to use market knowledge to generate innovation more than others? This article presents in-depth data on four companies facing the challenge of continuous innovation in different industrial settings and shows how...