Leimeister, Jan Marco; Knebel, Uta; Krcmar, Helmut - In: International Journal of Information Systems in the … 2 (2010) 1, pp. 11-25
Integrated product-service packages (hybrid products) can open new markets and target groups to companies. However, existing approaches to service or product development do not sufficiently address simultaneous development and domain-specific issues. A very promising new field for such bundles...