Duration-based measures of happiness from retrospectively constructed daily diaries are gaining in popularity in population-based studies of the hedonic experience. Yet experimental evidence suggests that perceptions of duration—how long an event lasts—are influenced by individuals’...

This paper examines ways that families use time to shape their children’s health behaviors. Specifically, it explores ways that parents can prepare children to make health-enhancing choices as adults. It also analyzes ways that offspring manage their time during young adulthood, when they are...

The same quantity can be expressed at different levels of granularity, for example, “1 year,” “12 months,” or “365 days.” Consumers attend to the granularity chosen by a communicator and draw pragmatic inferences that influence judgment and choice. They consider estimates expressed...

Two studies examine how different emotions of the same valence influence product evaluation when products make specific emotional claims. Vacation products with adventurous (serene) appeals were evaluated more favorably when participants felt excited (peaceful) rather than peaceful (excited)....