the 1990s. This enabled us to characterise several features of the innovation process in pharmaceuticals, particularly the …

investment in materials and also intangible factors (research and innovation programs, implementation of a marketing policy or … propose an analysis on the themes of industrial sectors, branding strategy, innovation, sustainable development, export … (développement de programmes de recherche et d’innovation, mise en place d’une politique marketing ou encore d’assurer une présence à …

new product development process, which is in line with the nature of the innovation process. But the emphasis on internal …

-level variables (i.e. national culture) to explain differences in innovation penetration levels and adoption decisions by companies … have a strong, significant influence on the innovation penetration and adoption. In addition, we find adoption models … including micro-, meso- and macro-level variables to perform significantly better in explaining innovation adoption across …

This study describes a process in which a firm relies on an external consumer community for innovation. While it has … innovation efforts from which a firm may benefit need not necessarily be located within the organization, but may well reside in … the consumer environment. We also contribute to the existing theory on “user-driven innovation” by showing what firms …