The purpose of this paper is to investigate whether there exist differences in website visualization according to the gender of the respondents as young consumers. For the main purpose, a questionnaire was designed from the literature review, and data were collected from 252 undergraduate...

Given that the traditional marketing management of agricultural products has been unable to meet the diversified demands of market, and the network has been applied to the marketing field of agricultural products, the research on the performance evaluation and advancing path of Henan...

The Internet has led to an increasingly connected environment, and the growth of Internet usage has resulted in declining distribution of traditional media: television, radio, newspapers and magazines. Marketing in this connected environment and the use of that connectivity to market is...

Worldwide importance of brands has acquired a new dimension and an increasing emphasis putted on the marketing strategies of branding has become an imperative of the company’s success. One of the possible ways how to develop branding strategies is the e-marketing usage. The basic problem of...

The purpose of the paper was to identify approaches to value proposition in online companies and their consequences to firm performance. The paper presents a deconstructivist view on online value proposition. Based on this approach a survey of 150 Polish online firms was conducted. The research...

The Internet has led to an increasingly connected environment, and the growth of Internet usage has resulted in declining distribution of traditional media: television, radio, newspapers and magazines. Marketing in this connected environment and the use of that connectivity to market is...

We study a spatial competition model which is a variant of the celebrated Hotelling (1929) framework. One of the firm is a brick-and-mortar one while the other is on-line. Both firms sell the same product except that (constant) marginal costs may differ. Consumers going to the shop around the...

Internet is in wine tourism sector, as in all other types of hospitality has changed the classic ways of doing business , and is used as a communication, transaction and distribution channel. Precisely because of the dependence of supply and information exchange in the production and...

The article deals with current knowledge of social media with the focus on social networks. Social media offer great opportunities for businesses. However, in order to use these new business channels in the most effective way, businesses need relevant information. The main purpose of this...

ICT usage for communication and marketing activities can play important role in facilitating internationalization of firms, as well as being a source of competitive advantage of the enterprise in comparison to firms less advanced in ICT deployment. Main goal of the paper is to explore to what...