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An Optimization Framework for Product Design

Shi, Leyuan; Ólafsson, Sigurdur; Chen, Qun - In: Management Science 47 (2001) 12, pp. 1681-1692

speed its convergence. We incorporate several known heuristics into this framework and demonstrate through numerical …

Persistent link: https://www.econbiz.de/10009191773

Conjoint Optimization: An Exact Branch-and-Bound Algorithm for the Share-of-Choice Problem

Camm, Jeffrey D.; Cochran, James J.; Curry, David J.; … - In: Management Science 52 (2006) 3, pp. 435-447

Conjoint analysis is a statistical technique used to elicit partworth utilities for product attributes from consumers to aid in the evaluation of market potential for new products. The objective of the share-of-choice problem (a common approach to new product design) is to find the design that...

Persistent link: https://www.econbiz.de/10009214155

Genetic Algorithms for Product Design

P. V. (Sundar) Balakrishnan; Jacob, Varghese S. - In: Management Science 42 (1996) 8, pp. 1105-1117

Product design is increasingly recognized as a critical activity that has a significant impact on the performance of firms. Consequently, when firms undertake a new (existing) product design (redesign) activity, it is important to employ techniques that will generate optimal solutions. As...

Persistent link: https://www.econbiz.de/10009197706

Nachfragerorientierte Produktgestaltung auf Investitionsgütermärkten

Schmidt-Gallas, Dirk - 1998

Persistent link: https://www.econbiz.de/10004009903

Near Optimal Solutions for Product Line Design and Selection: Beam Search Heuristics

Nair, Suresh K.; Thakur, Lakshman S.; Wen, Kuang-Wei - In: Management Science 41 (1995) 5, pp. 767-785

. For three typical formulations of this important problem, Kohli and Sukumar (Kohli, R., R. Sukumar. 1990. Heuristics for … product-line design using conjoint analysis. Management Sci. 36 1464--1478.) present state-of-the-art heuristics to find good … solutions. In this paper, we develop improved heuristics based on a beam search approach for solving these problems. In our …

Persistent link: https://www.econbiz.de/10009214788

Heuristics for Pricing and Positioning a Product-Line Using Conjoint and Cost Data

Dobson, Gregory; Kalish, Shlomo - In: Management Science 39 (1993) 2, pp. 160-175

published heuristics. We also show how the methodology can be applied, taking existing products of both the firm and the …

Persistent link: https://www.econbiz.de/10009191659

Online Music Consumption in Today’s Technological Context: Putting the Influence of Ethics in Perspective

Weijters, Bert; Goedertier, Frank; Verstreken, Sofie - In: Journal of Business Ethics 124 (2014) 4, pp. 537-550

Whereas in the past ‘free’ and ‘illegal’ were nearly synonymous in the music industry, consumers nowadays face a myriad of music platforms with widely different characteristics in terms of business model (advertising supported, fee based, etc.), delivery mode (streaming, downloading,...

Persistent link: https://www.econbiz.de/10010990065

Consumer attitudes for new plant species using the example of Trachycarpus wagnerianus

Lampert, Paul; Menrad, Klaus; Schoeps, Johanna - Fachgebiet für Marketing und management Nachwachsender … - 2012

This articles reviews the purchase behaviour of consumers for plants and the attitude towards horticultural novelties. The palm, Trachycarpus wagnerianus especially, is the main focus of this study. Based on a survey of 408 customers in Bavaria during autumn 2009, the results gave an impression...

Persistent link: https://www.econbiz.de/10010909903

Consumers' Preference of Rice Brands in Korea

Kim, Sounghun; Son, Eun-Young; Park, Sungho - In: Journal of Rural Development/Nongchon-Gyeongje 32 (2009) 4

This paper conducts several analyses to discuss about consumers' preference of rice brands and suggest a way to reduce the number that currently stands at about 1,700 in the Korean market. With data collected from 358 survey respondents, a conjoint analysis was conducted to identify consumers'...

Persistent link: https://www.econbiz.de/10010918670

Do experimental protocols in Conjoint Analysis matter in non Hypothetical settings?

Yangui, A.; Akaichi, F.; Costa-Font, M.; Gil, J. M. - Agricultural Economics Society - AES - 2014

This paper aims at comparing the performance of three conjoint analyses (CA) in terms of estimated partworths, predictive power and estimated WTP: choice experiment (CE); ranking conjoint analysis (RCA) and best-worst scaling (BWS). Comparisons are made in a non-hypothetical setting. For...

Persistent link: https://www.econbiz.de/10010918760

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