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Dominant metaphors in the IMP network discourse: 'the network as a marriage' and 'the network as a business system'

Alajoutsijärvi, Kimmo; Eriksson, Päivi; Tikkanen, Henrikki - In: International business review : the official journal of … 10 (2001) 1, pp. 91-108

Persistent link: https://www.econbiz.de/10005950602

Social and cultural capital in project marketing service firms: Danish architectural firms on the German market

Skaates, Maria Anne; Tikkanen, Henrikki; … - In: Scandinavian Journal of Management 18 (2002) 4, pp. 589-609

This article analyses the marketing activities of three Danish architectural firms in Germany during the 1990s from a perspective that is new to project marketing, in that the Bourdivan concepts of social and cultural capital are applied to the offerings and activities of firms. In architecture,...

Persistent link: https://www.econbiz.de/10009217728

Sponsorship as relationships and networks : implications for research

Olkkonen, Rami; Tikkanen, Henrikki; Alajoutsijärvi, Kimmo - In: Corporate communications : an international journal 5 (2000) 1, pp. 12-18

Persistent link: https://www.econbiz.de/10008715368

Customer Relationship Strategies and the Smoothing of Industry-Specific Business Cycles - The Case of the Global Fine Paper Industry

Alajoutsijärvi, Kimmo; Klint, Mats B.; Tikkanen, Henrikki - In: Industrial marketing management : the international … 30 (2001) 6, pp. 487-498

Persistent link: https://www.econbiz.de/10006275521

The Concept Of Satisfaction in Industrial Markets - A Contextual Perspective and a Case Study from the Software Industry

Tikkanen, Henrikki; Alajoutsijärvi, Kimmo; Tähtinen, Jaana - In: Industrial marketing management : the international … 29 (2000) 4, pp. 373

Persistent link: https://www.econbiz.de/10006280507

Customer satisfaction in industrial markets: opening up the concept

Tikkanen, Henrikki; Alajoutsijärvi, Kimmo - In: The journal of business & industrial marketing 17 (2002) 1, pp. 25-42

Persistent link: https://www.econbiz.de/10007034789

The international marketing of professional service projects: to what extent does territoriality matter?

Skaates, Maria Anne; Tikkanen, Henrikki; … - In: The journal of services marketing 17 (2003) 1, pp. 83

Persistent link: https://www.econbiz.de/10007106425

Cyclicality in the Finnish and Swedish Sawmill Industry, 1970-2000

Alajoutsijärvi, Kimmo; Holma, Heikki; Nyberg, Kjell; … - In: Scandinavian economic history review 53 (2005) 1, pp. 66-90

Persistent link: https://www.econbiz.de/10006959189

Social and cultural capital in project marketing service firms: Danish architectural firms on the German market

Skaates, Maria Anne; Tikkanen, Henrikki; … - In: Scandinavian journal of management 18 (2002) 4, pp. 589-610

Persistent link: https://www.econbiz.de/10006972542

Developing international marketing and purchasing networks : a Finnish furniture manufacturer's focal net, 1992 - 1995

Tikkanen, Henrikki - 1996

Persistent link: https://www.econbiz.de/10004308325