Showing 1 - 10 of 11
The present study investigates the influence of brand credibility on customers’ repurchase intentions in services. Based on information economics theories, the authors develop and empirically test a model of brand credibility and its effects using structural equation modeling. The results...
Persistent link: https://www.econbiz.de/10010548173
Persistent link: https://www.econbiz.de/10009806435
Interorganizational technology transfer (ITT) is a key component of firms' innovation processes. ITT involves purposeful, goal-oriented interactions between two or more organizations to exchange technological knowledge and/or artifacts and rights. Using the relational view, this study develops...
Persistent link: https://www.econbiz.de/10010753450
This study deepens understanding of the causal patterns of factors stimulating employees to perform adaptive behaviors in service encounter situations. Drawing on motivation literature and configuration theory, this study develops and tests research propositions based on a sample of 228...
Persistent link: https://www.econbiz.de/10011117175
Persistent link: https://www.econbiz.de/10008995152
Persistent link: https://www.econbiz.de/10009166469
Persistent link: https://www.econbiz.de/10004247693
Persistent link: https://www.econbiz.de/10006254222
Persistent link: https://www.econbiz.de/10007097370
Persistent link: https://www.econbiz.de/10006080443