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Implementation of a multi-brand strategy in action sports

Giannoulakis, Chrysostomos; Apostolopoulou, Artemisia - In: The journal of product & brand management 20 (2011) 3, pp. 171-182

Persistent link: https://www.econbiz.de/10009029885

An examination of athletic alumni giving behavior: Development of the Former Student-Athlete Donor Constraint Scale

Shapiro, Stephen L.; Giannoulakis, Chrysostomos; … - In: Sport Management Review 13 (2010) 3, pp. 283-295

The purpose of this investigation was to develop a scale to measure the degree to which college athletic donation barriers exist for former student-athletes. The Former Student-Athlete Donor Constraint Scale (FSADCS) was created to further examine donor constraint themes found in a previous...

Persistent link: https://www.econbiz.de/10009217393

Industry Insider: Bernard J. Mullin

Apostolopoulou, Artemisia - In: Sport marketing quarterly : for professionals in the … 20 (2011) 4, pp. 192-196

Persistent link: https://www.econbiz.de/10009824602

Guide to Case Studies - Ten Years of Integrating Research and Practice Perspectives: A Guide to Sport Marketing Quarterly Case Studies

Apostolopoulou, Artemisia - In: Sport marketing quarterly : for professionals in the … 20 (2011) 4, pp. 227-242

Persistent link: https://www.econbiz.de/10009824607