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Incumbent companies sometimes innovate and attempt to revitalise old technology-based products, in decline after technological change, by improvements of their technical performance and/or extensions of their lifetime into the market. The name of this innovation approach is "sailing ship...
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This study addresses the question of how dreams might improve organizational creativity in real-world situations. Both Freudian and Jungian perspectives are considered in a study that seeks to explore whether the personal and the collective unconscious can be put to the service of high-tech...
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Firms are now looking at how they can effectively recognize different ways of exploring, creating, experimenting, and developing R&D processes to increase value and to outperform their competitors. For this reason, many firms have focused their attention to opening up their internal innovation...
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