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The purpose of the paper was to identify approaches to value proposition in online companies and their consequences to firm performance. The paper presents a deconstructivist view on online value proposition. Based on this approach a survey of 150 Polish online firms was conducted. The research...
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internet shopping in China. To attain these, a questionnaire was sent to 300 potential Chinese customers. The findings indicate …
Persistent link: https://www.econbiz.de/10010669637
Whilst China is the largest single world economy, e-commerce has been relatively slow to develop, especially within … growing all the time and is predicted to be as high as 10%. If only a small percentage of retail sales in China were switched … to e-commerce, the potential market in China is immense. In addition, in terms of international competitiveness, the …
Persistent link: https://www.econbiz.de/10010816969
This thesis identifies and examines evidence of e-commerce in three large businesses (Woolworths, Momentum and Santam) focusing on their Internet branding strategies, the impact of management actions and how those actions contribute to e-commerce success. Case study was used to assemble evidence...
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The application and performance of Internet Commerce (IC) strategy has become a critical success factor in an industry characterised by volatile change and transformational upheaval. This article presents research examining how IC has been applied in Australian electricity utilities from a...
Persistent link: https://www.econbiz.de/10009475251
As the Internet continues to grow in size and capability, many firms are implementing Web-based applications and Internet-derived economic change continues to occur. If this change is revolutionary, now or in the near future, then many managers will be required to rethink their firm strategies...
Persistent link: https://www.econbiz.de/10009457343