De Smet, Dries; Vanormelingen, Stijn - Faculteit Economie en Bedrijfswetenschappen, … - 2012
Do newspapers write more about their advertisers? We try to answer this question on two levels. In our theoretical model, we show that the answer is yes, if readers do not mind bias too much and if bias is relatively effective for advertisers. In an empirical study, we find that advertisers in...