Beresford, Alastair R.; Kübler, Dorothea; Preibusch, Sören - In: Economics Letters 117 (2012) 1, pp. 25-27
We measure willingness to pay for privacy in a field experiment. Participants bought at most one DVD from one of two competing online stores. One store consistently required more sensitive personal data than the other, but otherwise the stores were identical. In one treatment, DVDs were one Euro...